lestening

LISTENING

Obtain a wider, multiculturalspectrum of social medialistening with deeperinsights from web and socialmedia conversations fromyour brand, customers,prospects and fans.

HOW?

SEMANTIC ANALYTICS

Accurate sentiment analysisthrough a unique contextual approach to native Spanish idiomatic variations (Spain,Mexico, Argentina, Ecuador,Peru), English as well as 197ISO languages.Through proprietary Cognitive and Social-Anthropology models, enrich social data sentiment with robust audience and influencer profiling and insights.

HOW?

GRAPHIC RECOGNITION

AI assisted logo, OCR andpattern recognition ofgraphics and photos. Thisfeature allows graphic contenttallying for sponsor exposure monitoring and pattern tracking even if hashtags or keywords are not present.

HOW?

GEO-REFERENCING

GEO-REFERENCING

Locate individual/collectiveusers and conversation hotspots as well ascross-reference with volumeand sentiment for accurateactivity heat maps. Identify managed or robot activity in crisis events.

HOW?

connect

TRACK AND MONITOR

Your social communicationsecosystem, campaigns,audiences and brand drivers for opportunities and threats.Identify qualitative KPIs and track/profile key influencers for brand success.

HOW?

track-monitor

CONNECT

Effectively build your communication strategies through accurate audience insights.

HOW?